Naturally friendly. Unbelievable freshness. Whitens naturally. Moisturizes magnificently. Remove plaque. Next level freshness take your breath game to the next level with this tube of awesomeness, rocking a bold blend of coconut oil, tea tree oil and natural spearmint, this paste freshens like crazy and will make your tastebuds do a happy dance, but that's not all, this fab formula also moisturizes magnificently, helps remove plaque with regular brushing, and naturally whitens teeth by removing surface stains, now that's super fresh, brushhappy. Rock on. No peroxide. No sls/sulfates. No brainer. 100% recyclable. Cruelty free. FSC.