Vegan. Toning and nourishing. Color enhancing shampoo enriched with blue Spirulina, violet extract and banana pulp and peel. All blonde hair types. Helps protect your hair against damaging UV rays. Our hair products were made to help us embrace the natural beach hair look and vibe we love. Trust the bum. Color safe. Sulfate free. Phthalate free. Paraben free. Petrolatum free. Product Description: Our blonde purple shampoo is specifically formulated to gently cleanse hair while using blue Spirulina and Violet extract to brighten and tone its color. This special blend contains moisturizing nutrients that help prevent dryness and color fading from the sun. Perfect for natural and color-treated blonde hair and highlights. Made for all blonde hair types: Our blonde hair products use naturally derived ingredients to help protect hair against damaging UV rays, remove brassiness, prevent dryness and fading, and enhance color and shine. SunBum.com. Cruelty free. Product of USA.