Since 1878. Purifies & cleanses to leave skin glowing. Benefits all skin. No sulfates, parabens, phthalates, EDTA, glutens, silicones, PEG, petroleum, ethoxylates, artificial fragrances or colorants. A purifying duo of organic apple cider vinegar and potassium rich organic apple juice blends with a natural sweet scent of apple cider to gently cleanse and help revitalize skin. Hardworking, simple and pure. Ingredients are the heart of our natural soapmaking tradition. From our family to yours. Cruelty-free.