A Winning Formula for Memorable Smiles. The Crest Kid's Toothpaste featuring Marvel's Spiderman is the perfect kid's toothpaste for your own little crime fighter. As their oral health evolves, it is important that they continue to get effective cavity protection as they lose baby teeth and their permanent teeth start to grow. This Crest toothpaste protects against cavities with a fun strawberry flavor. It also comes in a no mess, easy to use pump, perfect for kids. For best results, use with Oral-B Spiderman toothbrush.