Other Information: Products containing stannous fluoride may produce surface staining of the teeth. Adequate toothbrushing may prevent these stains which are not harmful or permanent and may be removed by your dentist. This Crest is specially formulated to help prevent staining. See your dentist regularly. Apply full brush head of paste. First brush sensitive areas for 30 seconds and finish brushing the rest of the mouth thoroughly. Fluoride toothpaste for anticavity, antigingivitis and sensitive teeth. All day protection (With twice daily brushing). Starts soothing immediately (for lasting relief within days & strengthens gums (Sensitivity relief with twice daily brushing). Creates a shield of protection against food/drink for sensitivity relief within days (Sensitivity relief with twice daily brushing). Dissolves & lifts away gum harming plaque. Clinically proven to fortify gums to protect teeth (Helps reverse gingivitis). ADA Accepted: American Dental Association. Helps prevent cavities. Helps prevent plaque. Helps prevent gingivitis. Helps reduce tooth sensitivity. Helps prevent or reduce enamel erosion from dietary acids. www.crest.com. www.pg.com. Questions? 1-800-594-4158. This carton is recyclable. Check locally.